Consumer Insights | Marketing Research Consulting
I Love People
As an accomplished Consumer Insights Marketing Research Expert, I deliver deep insights leveraged for new product success and increased sales revenue.
My specialties include Marketing Research consulting, Online and In-Person Focus Group moderating, interviewing or even acting as an external resource for your team.
I welcome the opportunity to leverage my expertise in illuminating deep consumer insights to significantly grow products and services on behalf of your company.
Why Kiffel Consulting?
A unique client-side perspective, powered by an MBA in Marketing, a B.A. in Psychology plus an insatiable curiosity for consumer behavior ignites a passionate, dedicated advocate for your products, services and your customers/consumers.
I would welcome the opportunity to showcase my deep expertise in the following specialty areas to advance your business needs:
- Qualitative Marketing Research
- Virtual/In-Person Focus Group Moderation
- Virtual/In-Person Interviews
- Online Communities
- Ethnographic Research
- Synchronous and Asynchronous Research
- VOC - Voice of the Customer
- Customer and Consumer Insights
- Advertising Research
- User Journey Mapping
- New Product Need Exploration
- Early Stage Ideation
- Concept Development
- Target Consumer Segmentation
- New Product and Line Extension
- CPG Client, Ad Agency, Retail Design and Supplier-Side expertise
- CPG - Consumer Packaged Goods
On-site, in-person telephone, diads, triads, mini-focus groups
- International Research
- B2B and B2C
- Niche Targets and Niche Populations
Other Accomplishments:
- AMA Chairperson Marketing Research Special Interest Group
- Graduate of Social Media University I and II
- Center for Creative Leadership (CCL) Executive Training
- RIVA Focus Group Moderation qualitative research marketing research consulting
Partners, Rather than Clients
Going above and beyond the norm to get the job done, partnering closely with clients, wrapped up in a positive attitude to ensure the results are delivered with both actionability and joviality!
Let's connect!